Dr. Stephen Marcone: Managing Your Band - 5th Edition


Publisher: Hal Leonard
Author: Stephen Marcone
Format: Books | Reference
One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies.

This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product.

Also features an expanded chapter on business management, new artistmanager court cases, and updated industry website listings.
ISBN: 9780965125062
Published on: 18 November 2010
No of pages: 358
Language: English
Catalogue No: HL00333079