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Dr. Stephen Marcone: Managing Your Band - 5th Edition


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Media: Book
Catalogue #: HL00333079
This Item Earns 44 Musicroom Points

Description

One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies.

This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product.

Also features an expanded chapter on business management, new artistmanager court cases, and updated industry website listings.



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More Product Details

Sales Rank: Not specified
Published on: 18/11/2010
Format: Reference
Length: 358 pages
Language: English
Publisher: Hal Leonard
Author: Stephen Marcone

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