Love Supreme Jazz Festival will be a three-day camping festival in Brighton and will host some of the world’s best jazz musicians.
Although the festival won’t take place for two summers, it was officially launched last week and hopes to bring jazz to a new audience as well as to die-hard fans.
It will be held in the sea-side town of Brighton to enhance its already thriving eclectic music scene.
Yoel Kenan, managing director of Jazz FM, said that now is an exciting time for jazz in the UK, with new emerging talent and a growing new generation of fans who are “embracing the music of the 21st century jazz culture”.
Ingenious Entertainment VCTS has a strong track record of hosting festivals, having previously invested in Creamfields, Rewind Festival and Taste of Christmas.
Paul Bedford, investment director at the company, said that the British festival market is going from strength to strength, despite a fall in sales of recorded music.
However, music festival bosses last year lamented the expansion of festivals in the UK, claiming that they have saturated the market.
Melvin Benn, managing director of Festival Republic, which runs The Big Chill festivals as well as Reading, Leeds and Latitude, told the BBC that there is “no question that tickets have sold slower than they previously did”.
While he suggested that smaller events will close due to this saturation, people will still flock to festivals.
Last year it is estimated that more than one million people went to a music festival, although there will not be a Glastonbury this summer.
There are a number of other Jazz festivals held in the UK each year, with the Swanage Jazz Festival a highlight in the calendar each July. Every year it includes a jazz cruise and a parade through the town, as well as gigs held in marquees, pubs and clubs.
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