London is to get a new music exhibition later this year to replace the London Music Show and Music Live, it has been revealed.
Clarion Events, the MIA and Future Publishing have teamed together to host the event, which is due to take place in Earls Court 2 on November 11th to 13th.
And the event organisers explained that the partnership between the three companies would utilise all of their respective skills to “deliver an event that will meet the needs of consumers, professionals and the music industry”.
Julian Graves, managing director of Clarion’s consumer division, said: “Music, in some form or another, touches the lives of just about everybody, everyday.
“Our ambition, shared with our partners, is to help to grow the music industry through an event which, by being interactive, entertaining and educational, inspires and engages existing and potential musicians across all levels and genres with the potential that music offers.”
The unnamed show will replace the London Music Show and promises to feature the most up-to-date products from a large number of top musical instrument manufacturers and dealers.
In addition, the show is likely to give visitors an opportunity to attend new product launches and join entertaining seminars.
Paul McManus, chief executive of the MIA, commented: “Crucially, the show is there to inspire new musicians as well as existing ones – truly an event to both nurture and grow the UK music industry.”
Meanwhile, the first large-scale music industry event of the year is about to get underway this week (January 13th) in California.
The NAMM show regularly attracts over 85,000 people every year, with dealers, manufacturers and distributors getting together to launch some of their most important and exciting new products.
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