The Isle of Wight Festival will be the first UK music event to be broadcast in 3D, organisers have revealed.
Sky 3D and Sky Arts have been drafted in for the cutting-edge broadcast, with the channels planning to broadcast live for two hours a day throughout the weekend of June 10th to 12th.
The medium is becoming increasingly popular within music, with a recent announcement that an orchestral concert featuring the Berlin Philharmonic is to be screened in 3D in UK cinemas. That follows news earlier this year that the English National Opera and Royal Opera House are also looking to embrace the technology.
Kings of Leon, Foo Fighters, Kasabian and Pulp have been named as the festival, which is celebrating its tenth anniversary this year, headline acts. The Isle of Wight’s other major festival, Bestival, will also be filmed in 3D for Sky.
Isle of Wight Festival promoter John Giddings, of Solo Music Agency, said: “It is incredibly exciting for our tenth anniversary to be at the forefront of television broadcasting in the 21st century.
“And those unlucky people who missed out on buying a ticket will now have the opportunity to see it in their living rooms more realistically than a festival has ever been seen before – bring it on.”
John Cassy, channel director of Sky Arts and Sky 3D, also commented: “The Isle of Wight Festival attracts some of the biggest names in music and this year’s line-up is no exception.
“Broadcasting live and in 3D for the first time is an amazing opportunity to bring viewers closer than ever to the real festival experience.”
1,255 total views, 2 views today